Content Piece 1
„The Raindrop that wants to become a snowflake“
Entertaining
Adapting a scene from the Disney movie „The soul“ Edeka uses a visually appealing story of a raindrop trying to become a snowflake to entertain the audience.
Societal
The raindrop, that is not transforming into a snowflake because of unusually warm temperatures around christmas, is a metaphor for the issue of global warming – the clip therefore addresses the most challenging societal problem of our time.
Thought-Provoking
The consequences of global warming affect everyone and this clip lets us think about what we can do to help to prevent further catastrophes.
Content Piece 2
„Together it’s going to be a celebration. Firmly promised.“
Heartwarming
The video tells the heartwarming story of a mother and son who plan to celebrate Christmas with their family but are disappointed when everyone cancels. They decide to redirect their energy and plan a Christmas dinner for the local fire brigade.
Societal
The video promotes the idea of coming together to support and show kindness to other people around us. Additionally, the video emphasizes the importance of recognizing and thanking those who often go unrecognized for their service. Overall, the video promotes a sense of unity and gratitude within the community.
Inspiring
The story can be a reminder that even small acts of kindness and generosity can have a significant impact on those around us, and that we have the power to make a positive difference in the world.